United Way of Central Iowa's strategic focus for beyond 2020 introduces the new way our organization will establish standards, set goals, and measure progress in the community. UNITED to THRIVE will guide every strategic decision as United Way of Central Iowa aims to unite central Iowans to foster a thriving community – one that is equitable, engaged, and empowered.
Addressing inequities and disparities has always been an important focus of our work. United to Thrive emphasizes equity as a very intentional priority and will use an equity lens as a key component to inform our strategic and resource investment decisions. Equity considerations will be a fundamental part of our strategy development and evaluation across the 5 elements of a thriving community as well as other aspects of our work.